Amazon: Fiama Blackcurrant & Bearberry Body Wash 500 ml for ₹147

At a glance

Amazon India is currently listing the Fiama Body Wash Shower Gel in Blackcurrant & Bearberry (500 ml) at ₹147 — an advertised 67% off. The merchant page confirms the ₹147 selling price, shows the item in stock, and lists it as a "Limited Period Festive Offer." The offer price was verified on the live Amazon product page.

Quick facts

• Product: Fiama Body Wash Shower Gel, Blackcurrant & Bearberry
• Size: 500 ml
• Deal price: ₹147 (one-time purchase)
• Advertised discount: 67% off
• Merchant: Amazon.in
• Seller: RK World Infocom Pvt Ltd, ships from Amazon
• Availability: In stock, free delivery shown for the next delivery date
• Subscribe & Save option: ₹139.65 (5% off) on first subscription delivery

Product overview

Fiama is ITC's personal-care brand, and this shower gel is positioned as a unisex body wash with skin conditioners, marketed as suitable for all skin types. The Blackcurrant & Bearberry variant is a fruity-fragrance option in Fiama's shower gel range. The 500 ml size is a standard bottle format that typically lasts several weeks for a single user.

At ₹147, the unit economics work out to roughly ₹29.40 per 100 ml as shown on the product page, which is firmly in budget-body-wash territory — comparable to or cheaper than many supermarket own-brand shower gels.

Reasons to consider

• The ₹147 selling price is confirmed on the live Amazon product page, not just advertised elsewhere.
• The product is sold by RK World Infocom Pvt Ltd and shipped by Amazon, so fulfilment and returns run through Amazon's standard process.
• At roughly ₹29.40 per 100 ml, this is a low-risk purchase for trying a new fragrance variant.
• A Subscribe & Save route drops the first delivery to ₹139.65 if you want repeat orders.
• The offer is flagged as a limited-period festive offer, which fits seasonal promotional pricing.

Pros and cons

Pros

• Verified ₹147 price on Amazon's product page
• Ships from Amazon with free delivery shown
• Unisex, all-skin-types positioning suits shared household use
• 500 ml is a practical size, not a tiny trial pack

Cons

• Sold by a third-party seller (RK World Infocom Pvt Ltd) rather than the brand store directly
• The 67% off figure is computed against the listed MRP, which is not always the real street price — the product has been listed at ₹182–₹238 recently, so ₹147 is still a genuine drop but the percentage overstates it
• Fragrance is subjective; bearberry/blackcurrant is a sweeter scent profile that won't suit everyone
• Limited-period offer means the price may revert without notice

Buyer fit

This suits shoppers who already like Fiama shower gels or want an inexpensive body wash with a fruity fragrance, households stocking up on bath basics, and anyone building an Amazon order where a ₹147 add-on makes sense. Buyers who prefer unscented or dermatologist-led formulations should look at alternatives instead.

Final verdict

Worth buying if you need a body wash. The ₹147 price is verified live on Amazon, delivery is handled by Amazon, and even against recent real-world prices of ₹182–₹238 this is a solid saving — just treat the headline "67% off" as marketing math against MRP rather than a like-for-like comparison.