Zepto: Up to 75% Off on Atta, Bru Coffee, Honey and More (Location Specific)

At a glance

Zepto is advertising discounts of up to 75% on a selection of grocery staples, including 24 Mantra Organic 7 Grain Atta, Bru Instant Coffee, Kiwi Kisan Window Kashmiri Acacia Honey, and other pantry items. The advertised headline price in the listing was ₹33 against a higher MRP, and one example item — Kiwi Kisan Window Kashmiri Acacia Honey 500 g — was listed at ₹175 versus an MRP of ₹699. Note that the offer is described as location specific, so pricing and stock will vary by delivery area.

Quick facts

• Merchant: Zepto (zepto.com)
• Offer type: Percentage discount on grocery items
• Advertised discount: Up to 75% off
• Example item: 24 Mantra Organic 7 Grain Atta, 1 kg
• Other items named: Bru Instant Coffee jar, Kiwi Kisan Window Kashmiri Acacia Honey 500 g, Prasuma Pork Breakfast item, Yoga Bar Trail Mix, Organic Tattva Poha
• Restriction: Location specific — availability depends on your Zepto serviceable area

Product overview

This is a multi-product grocery promotion on Zepto rather than a single-product deal. The destination product page is for 24 Mantra Organic 7 Grain Atta (1 kg), a multi-grain flour blend sold through the quick-commerce platform. Other items called out in the offer include honey, instant coffee, trail mix, and breakfast products, suggesting a broad pantry-restock sale.

Zepto's product page did not return live pricing at the time of review, so the advertised prices could not be confirmed on the merchant site. Because the discount is flagged as location specific, shoppers should open the Zepto app or site for their own delivery address to see the real selling price.

Reasons to consider

• Deep advertised savings: "Up to 75% off" on everyday grocery items is a substantial ceiling discount if it applies to items you already buy.
• Staples, not novelties: Atta, coffee, and honey are repeat-purchase items, so stocking up at a discount has practical value.
• Quick delivery: Zepto's 10-minute delivery model means no waiting on a courier for pantry restocks.

Pros and cons

Pros

• Advertised discounts reach up to 75% off MRP on named items
• Covers multiple useful grocery categories in one order
• Example pricing (honey at ₹175 vs ₹699 MRP) shows aggressive markdowns

Cons

• "Up to" is a ceiling — most items may carry smaller discounts
• Location specific; prices and stock differ by delivery area
• Merchant pricing could not be independently verified at review time
• Quick-commerce pricing can change rapidly

Buyer fit

This offer suits households already ordering groceries through Zepto in a serviceable area, particularly those who buy organic or branded staples like 24 Mantra atta or Bru coffee. It is less relevant if Zepto does not deliver to your location or if you prefer buying staples in bulk from supermarkets.

Final verdict

An appealing advertised grocery promotion, but treat the "up to 75%" figure as a ceiling rather than a guaranteed saving. The listed prices — including ₹33 headline pricing and honey at ₹175 — could not be verified on Zepto's page, so check the live price in the app for your delivery address before assuming the advertised discount applies. Worth a look if you already shop on Zepto and need these staples.