Noice Malai Paneer 200g Listed at ₹13 on Swiggy Instamart (Location-Specific Offer)

At a glance

Noice Malai Paneer 200g is being advertised at ₹13 on Swiggy Instamart, against a listed MRP of ₹135 — a claimed 90% discount. The offer is explicitly described as location specific, so the price will only appear where the participating store and stock allow it. The Swiggy Instamart item page did not render its pricing for us, so the ₹13 figure remains an advertised price rather than a merchant-confirmed one.

Quick facts

• Product: Noice Malai Paneer, 200g pack
• Advertised price: ₹13
• Listed MRP: ₹135
• Claimed discount: about 90% off
• Seller/platform: Swiggy Instamart
• Availability: location specific; depends on your delivery address
• Merchant-page price confirmation: not obtained — the item page returned an error state at check time

Product overview

Noice is Swiggy's own private-label brand, sold through Instamart. Malai paneer is a soft, fresh cottage cheese used widely in Indian cooking — paneer curries, tikka, bhurji and sandwiches. A 200g pack is a standard single-meal or two-serving size, and paneer typically retails well above ₹13, so the advertised price is unusually aggressive even by quick-commerce promo standards.

Reasons to consider

• If the ₹13 price shows at your address, this is effectively a near-freebie on a staple item.
• Private-label dairy promos on Instamart are frequently used as loss-leaders, so a steep markdown is plausible.
• Paneer is a high-use fridge item with a short but usable shelf life, making a cheap pack low-risk to try.

Pros and cons

Pros

• Claimed price of ₹13 versus ₹135 MRP is roughly 90% off.
• Useful everyday grocery item rather than a novelty buy.
• Simple add-to-cart purchase on Swiggy Instamart — no coupon code advertised.

Cons

• Location specific: the deal price likely applies only in select cities or store catchments.
• The merchant page did not confirm the ₹13 price when checked; treat it as advertised, not verified.
• Quick-commerce orders may carry delivery or handling fees, and stock can sell out fast at this price.

Buyer fit

Worth a look for existing Swiggy Instamart users in serviceable areas who cook paneer regularly or want a cheap trial pack. Skip the effort if Instamart does not deliver to you or if the item shows at full price after you open the link.

Final verdict

Open the item link inside the Swiggy app and check the price shown for your address. If ₹13 appears, this is an excellent buy on an everyday item; if not, the promotion simply does not apply to your location. Because the price could not be confirmed on the merchant page, verify it in-app before counting on it.