Myntra: Longway Elite Plus IC 2000W Induction Cooktop (Black) Advertised at ₹1,007 — 66% Off (Page in Maintenance)

At a glance

⚠️ Price unconfirmed — Myntra page in maintenance. A 2000W Longway Elite Plus IC Black Induction Cooktop with Auto Shut-Off is advertised at ₹1,007 (claimed 66% off) on Myntra. The product page returned a maintenance error at the time of checking, so neither the price nor availability could be verified. Additionally, the source named the brand as 'Lifelong', but the resolved Myntra product URL identifies it as 'Longway' — a different brand entirely. Proceed with caution and verify the live page before purchasing.

Quick facts

Product overview

The product linked is the Longway Elite Plus IC Black 2000W Induction Cooktop with Auto Shut-Off, listed on Myntra. Induction cooktops at 2000W are well-suited for most Indian cooking tasks — boiling water quickly, pressure cooking, and simmering — and the auto shut-off function adds a layer of safety by cutting power when no compatible cookware is detected or when the unit overheats.

Longway is an Indian appliance brand operating in the budget-to-mid-range segment. At the advertised price of ₹1,007, this would sit at the lower end of the induction cooktop market for a 2000W unit with a named safety feature. The claimed 66% discount implies an MRP of approximately ₹2,962, which is the figure the source used as the basis for the discount calculation.

Brand note: The source described this as a 'Lifelong' product. Lifelong is a separate and well-known Indian appliance brand. The Myntra destination URL clearly identifies the brand as 'Longway'. These are distinct companies with different product lines. Buyers should confirm the exact brand on the live product page before purchasing.

Reasons to consider

• Low advertised price: ₹1,007 for a 2000W induction cooktop would be genuinely competitive if confirmed on the live page.
• Auto Shut-Off safety feature: Practical for households with children or elderly members, and reduces risk of accidental overheating.
• 2000W power output: Adequate for most Indian cooking needs, including use with induction-compatible pressure cookers.
• Established platform: Myntra is a large, structured Indian retailer with buyer protection, formal return windows, and customer support channels.

Pros and cons

Pros

• Advertised price is very attractive for a 2000W cooktop if it holds live
• Auto Shut-Off is a useful, practical safety feature
• Listed on a major platform with structured return and refund processes

Cons

• Merchant page was in maintenance — price and stock are unconfirmed at time of writing
• Brand mismatch between the source ('Lifelong') and the Myntra URL ('Longway') creates uncertainty about the exact product
• Myntra is primarily a fashion retailer; after-sales support for kitchen appliances may be more limited than at dedicated electronics stores
• No independent review data or hands-on testing evidence was available at the time of writing

Buyer fit

This deal is worth investigating for buyers seeking a basic, affordable induction cooktop for a small household or as a backup cooking appliance. If the ₹1,007 price is live when you visit and the brand is acceptable, it represents solid value for a 2000W unit with auto shut-off. Buyers specifically looking for Lifelong-branded products should verify the brand carefully, as the URL points to Longway. Anyone needing confirmed availability or guaranteed pricing should wait for the maintenance window to clear before committing.

Final verdict

The advertised price of ₹1,007 for a 2000W induction cooktop with auto shut-off is attractive on paper, but the Myntra product page was inaccessible at the time of review, leaving both price and availability unconfirmed. The brand discrepancy between the source and the destination URL adds further uncertainty. If you are in the market for a budget induction cooktop, visit the Myntra link directly — if the price is live and the brand matches your preference, it could be a worthwhile purchase. Do not rely on the advertised price alone; confirm on the merchant page first.