iFFALCON 40S55 40-inch Full HD Google TV advertised at ₹18,990 on Amazon (extra discount with HSBC card)

At a glance

The iFFALCON 40S55 is a 40-inch (101 cm) Full HD smart Google TV advertised on Amazon India at ₹18,990 against a ₹33,990 MRP — a claimed 44% discount — with an additional discount advertised for HSBC Taj credit card payments. The live Amazon listing we checked currently displays ₹21,990, so the advertised price could not be fully confirmed at checkout.

Quick facts

• Product: iFFALCON 40S55 40-inch (101 cm) Full HD Smart Google TV
• Advertised price: ₹18,990 (claimed 44% off ₹33,990 MRP)
• Card offer: An extra discount via HSBC Taj credit card is advertised; exact terms were not confirmed on the merchant page
• Observed Amazon price: ₹21,990 at the time of checking, sold by Dawntech Electronics Private Limited and fulfilled by Amazon
• Availability: Listed as in stock with free scheduled delivery
• Warranty: 1 year manufacturer warranty; 6 months on the remote

Product overview

The 40S55 is iFFALCON's budget 40-inch Google TV. The panel is Full HD (1920×1080) at 60Hz with HDR 10 support, a 178-degree viewing angle and a metallic bezel-less design. Audio is rated at 20W with Dolby Audio. It runs Google TV on a 64-bit quad-core processor with 1GB RAM and 8GB storage, and includes Google Assistant, screen mirroring, Alexa compatibility and apps such as Prime Video, Netflix, Hotstar and Zee5. Connectivity covers 2 HDMI ports, 1 USB, LAN, antenna and satellite inputs, digital audio out, AV in and a headphone jack.

Reasons to consider

• At the advertised ₹18,990 — and lower still if the HSBC card offer applies — this is aggressive pricing for a 40-inch Google TV from a TCL-affiliated brand.
• Google TV gives a proper smart platform with the major Indian streaming apps built in.
• HDR 10, Dolby Audio and bezel-less styling are uncommon extras at this price band.
• Amazon fulfilment and an invoice-based 1-year brand warranty reduce buying risk.

Pros and cons

Pros

• Low advertised price for a 40-inch Full HD smart TV
• Full Google TV experience with popular apps preinstalled
• 20W Dolby Audio speakers, decent for the segment
• Amazon-fulfilled with scheduled delivery

Cons

• Only 1GB RAM and 8GB storage, which can mean sluggish app performance over time
• Full HD rather than 4K — fine at 40 inches, but not future-proof
• The extra card discount is restricted to HSBC Taj credit card holders
• Observed live price (₹21,990) was higher than the advertised ₹18,990, so the deal may have moved

Buyer fit

A sensible pick for a bedroom, kitchen or second-room TV, or for buyers who want the cheapest credible 40-inch Google TV rather than a 4K set. Holders of the eligible HSBC card get the most value; everyone else should confirm the on-page price before ordering.

Final verdict

Worth buying if you need a compact Full HD smart TV and can get it close to the advertised ₹18,990 — or lower with the HSBC Taj card offer. Because Amazon's live listing showed ₹21,990 when we checked, verify the current selling price on the product page before you commit; at ₹21,990 it is still a reasonable buy, just less exceptional.