Flipkart: IMVELO Food Wrapping Butter Paper 120 m Roll at ₹143 (86% Off, Advertised ₹139)

At a glance

IMVELO's Food Wrapping Butter Paper — a 1 kg, non-stick, food-safe paper roll — is listed on Flipkart at around ₹143 for the 120 m variant against a stated MRP of ₹999, an advertised 86% discount. A deal alert advertised it at ₹139; the Flipkart page rendered a price of ₹143, with a “Buy at ₹135” line tied to applying offers. Because the price could not be verified through bound product pricing markup, treat all figures as listed/advertised rather than confirmed.

Quick facts

• Product: IMVELO Food Wrapping Butter Paper, 1 kg roll, 120 m variant
• Listed price: ₹143 on the merchant page (advertised at ₹139)
• Stated MRP: ₹999; advertised discount: 86% off
• Effective unit cost at ₹143: roughly ₹12 per 10 m
• Other variants on the page: 25 m (~₹36/10 m) and 70 m (~₹14/10 m)
• Rating shown: 4.1 from ~950 ratings; seller ImveloHomecare (4.1, ~4 years on Flipkart)
• 7-day return, cash on delivery, delivery estimate shown as Saturday, 17 Oct

Product overview

This is a kitchen consumable: a roll of butter/parchment-style paper marketed as non-stick, reheatable and food-safe, sold under the IMVELO brand in Flipkart's Aluminium Foils & Shrink Wraps category. The listing describes a 1 kg roll, and the selected 120 m variant works out to about ₹12 per 10 m at the listed price — cheaper per metre than the smaller 25 m and 70 m options on the same page. The page also carried a “Lowest Price” badge with a countdown of roughly 8 days and highlighted a “Buy at ₹135” effective price after applying available offers.

Reasons to consider

• The 120 m roll is the best per-metre value among the variants shown on the listing.
• Households that bake, air-fry or pack food regularly can use a large roll quickly, so the bulk size is practical rather than wasteful.
• Comparable butter-paper listings on the same page (Foodpak 200 m at ₹115, Yummy ~201 m at ₹162, Mikora combo at ₹102) are priced in the same low-hundreds range, so ₹143 for 120 m is plausible rather than an outlier.
• Standard Flipkart protections apply per the page: 7-day returns, COD, and a seller with several years of history.

Pros and cons

Pros

• Low absolute price for a 120 m roll; ~₹12/10 m is competitive for parchment-style paper.
• Listed discount of 86% against the stated MRP, with an extra “buy at ₹135” effective price after offers.
• Decent listing rating (4.1) across ~950 ratings.

Cons

• Selling price could not be verified through bound product pricing; the ₹139/₹143/₹135 figures differ slightly and should be checked on the live page.
• ₹999 MRP on commodity wrapping paper is a typical inflated reference price, so the 86% figure overstates real-world savings.
• IMVELO is a lesser-known brand; paper thickness and true non-stick performance aren't established by the listing.
• “Lowest price” countdown timers are marketing pressure, not a guarantee.

Buyer fit

Suited to home bakers, air-fryer users, tiffin packers and anyone who goes through butter paper or foil regularly and wants a bulk roll at a low per-metre cost. If you only need paper occasionally, a smaller roll avoids storing a 1 kg roll. Buyers who specifically want a branded parchment paper with verified oven-safe ratings may prefer established alternatives.

Final verdict

A reasonable low-cost pantry buy if you already use butter paper — the 120 m variant's per-metre price is the strongest on the listing. The deal alert advertised ₹139 while Flipkart showed ₹143 (₹135 after offers), and bound price verification wasn't available, so confirm the live price and seller on the product page before ordering. Don't treat the 86%-off-MRP framing as meaningful; judge it on the ~₹12/10 m unit cost.