Flipkart: DOVE Intense Repair Nourishing Shampoo 1L at ₹279 (80% off ₹1,370 MRP)

Quick facts

Product overview

Dove Intense Repair is the brand's long-running shampoo for dry, chemically treated or heat-damaged hair, built around Dove's keratin-repair positioning. This listing is the largest household pack — a 1-litre bottle — which is the size most people buy when they have already settled on the shampoo and simply want to restock cheaply rather than test it.

The Flipkart page shows the usual size ladder for the range: 180 ml at about ₹96/100 ml, 340 ml at ₹111/100 ml, 650 ml at ₹80/100 ml, 1200 ml at ₹60/100 ml, and this 1000 ml pack at ₹28/100 ml. The 1-litre variant is by a wide margin the cheapest per millilitre at the moment, which is the whole point of this deal.

Why consider it

The headline price is on the merchant's own page rather than only advertised elsewhere: ₹279 with a ₹1,370 MRP and an 80% off badge, plus a "Lowest Price since Launch" marker. For a mass-market shampoo that is a genuinely low absolute price for a litre, and a litre lasts a typical household several months.

The listing carries a 4.4 average across roughly 1.48 lakh ratings, so this is not an obscure SKU — the formulation is well known and widely reviewed. The seller is marked Flipkart Assured with a 4.3 rating and four years on the platform, and cash on delivery is offered.

Pros and cons

Who should buy it

Buy it if Dove Intense Repair is already your shampoo and you want a long restock at the lowest per-ml rate currently shown. It also suits shared households and anyone with dry or colour-treated hair who gets through shampoo quickly.

Skip it if you have not used this formula before — a litre is a large commitment for an untested product, and the 180 ml pack exists for that. Also skip it if you specifically want a sulphate-free or scalp-treatment shampoo; this is a conventional nourishing shampoo, not a medicated one.

Verification notes

The price, MRP, discount, seller and rating above were all read from the Flipkart product page itself. What could not be confirmed is the composition of the "Buy at ₹151" price — that is an offers-applied figure and will depend on card, coupon and account eligibility. Pincode-level stock and delivery date were also not fixed, since no delivery location was set on the page. Prices on Flipkart move without notice, so check the cart total before paying.

Final verdict

At ₹279 for a litre, this is a solid restock price on a mainstream shampoo, confirmed on the retailer's own listing rather than merely advertised. The 80% figure is flattered by an inflated MRP, so treat the value as "cheap litre of Dove" rather than a headline-grabbing saving. For existing users it is an easy yes; for everyone else it is only worth it if you already wanted this formula.