Blinkit: Earth Rhythm Depuff Under Eye Cream 15 g at ₹183 (MRP ₹479)

At a glance

The Earth Rhythm Depuff Under Eye Cream (15 g) is listed on Blinkit at ₹183 against an MRP of ₹479 — a stated 61% off. The Blinkit product page was reachable and its title and visible text show the ₹183 price, though a fully structured price feed could not be extracted, so treat the figure as listed rather than formally confirmed. Prices on Blinkit can also vary by city and dark store, so check the listing in your own app before ordering.

Quick facts

• Product: Earth Rhythm Depuff Under Eye Cream, 15 g
• Listed price: ₹183 (MRP ₹479, ~61% off)
• Retailer: Blinkit (quick-commerce delivery)
• Positioning: lightweight gel targeting puffiness, dark circles and fine lines
• Key ingredients mentioned: Kojic Acid, Hyaluronic Acid, Licorice Extract & AGH

Product overview

This is a 15 g under-eye gel cream from Earth Rhythm, a homegrown clean-beauty brand. The listing describes it as a lightweight gel built around Kojic Acid (brightening), Hyaluronic Acid (hydration), Licorice Extract (soothing/brightening) and AGH, aimed at dark circles, puffiness and fine lines. It sits in Blinkit's personal-care assortment alongside rivals like Himalaya Under Eye Cream (₹174 for 15 ml), MCaffeine's coffee under-eye cream (₹297) and Minimalist's Vitamin K + Retinal cream (₹475).

Reasons to consider

• At ₹183 for 15 g, this is one of the cheaper branded under-eye creams on Blinkit — the Himalaya alternative is ₹174 for a similar size, while most others are ₹297 and up.
• The ingredient mix (Kojic Acid + Hyaluronic Acid) targets both pigmentation and dehydration, which covers the two most common under-eye complaints.
• Blinkit delivers in minutes in most metros, so this is an easy add-on to a grocery order rather than a separate purchase.
• The stated 61% off MRP is a steep discount even by quick-commerce standards.

Pros and cons

Pros: Low entry price for a branded formula; credible actives for puffiness and mild pigmentation; fast Blinkit delivery; no coupon or bank condition attached.

Cons: The ₹183 price was seen in the page text and title but not confirmed by a structured price feed, so it may shift; Blinkit prices and stock are location-dependent; 'AGH' is an unusual named ingredient with unclear public documentation; a single 15 g tube won't last long under twice-daily use.

Buyer fit

Worth a look if you're already ordering on Blinkit and want an inexpensive under-eye gel with a reasonable ingredient list — at under ₹200 the risk is low. Less compelling if you want a clinically proven dark-circle treatment; for that, retinal-based options like the Minimalist cream cost more but have stronger evidence behind the actives.

Final verdict

At ₹183 against a ₹479 MRP, this is a solid impulse add-on rather than a must-have steal — the discounted price is close to what similar under-eye gels sell for every day. If it shows ₹183 in your Blinkit app, it's a good time to try it; just verify the price at your location before adding it to the cart.