Axe Premium EDP Blue Lavender 100ml advertised at ₹348 on Amazon India (77% off MRP)

At a glance

Axe's Premium Eau de Parfum in the Blue Lavender variant (100ml) is advertised at ₹348 on Amazon India, against a stated MRP of ₹1,499 — a claimed saving of roughly 77%. We could not reach the live product page to confirm the price, so treat this as an advertised deal and verify at checkout.

Quick facts

• Product: Axe Long Lasting Perfume for Men — Premium EDP, Blue Lavender
• Size: 100ml
• Advertised price: ₹348
• Stated MRP: ₹1,499
• Claimed discount: ~77% off
• Retailer: Amazon India
• Fragrance notes (as listed): lavender, mint, vanilla, amber; herbal, woody, aromatic
• Claimed longevity: 12-hour wear

Product overview

This is Axe's premium Eau de Parfum line — a step up from the brand's standard body sprays, sold in a 100ml bottle. The Blue Lavender variant is described as an aromatic, herbal and woody scent built around fresh lavender with supporting notes of mint, vanilla and amber. The listing claims up to 12 hours of wear, which is typical marketing language for an EDP concentration; real-world longevity varies with skin type, climate and application.

Reasons to consider

• At ₹348 for a 100ml EDP, the advertised price is low for the format — comparable eau de parfums in this size usually cost considerably more.
• Axe is a widely distributed, recognisable brand, so this is a low-risk way to try an EDP without a large outlay.
• The lavender–mint–vanilla–amber profile is a versatile fresh-leaning scent suited to daily wear.

Pros and cons

Pros

• Very low advertised price for a 100ml EDP
• Claimed 77% discount off a ₹1,499 MRP
• Mainstream brand with broad availability and easy returns via Amazon

Cons

• The live Amazon page returned an error (HTTP 503) during our check, so the ₹348 price is unverified
• The 12-hour longevity claim is marketing copy, not a guarantee
• Fragrance is subjective — a blind buy may not suit everyone
• MRP-based discount percentages can overstate real-world savings if the item routinely sells below MRP

Buyer fit

This suits buyers looking for an inexpensive everyday fragrance or a low-cost entry into EDPs, and existing Axe users wanting to try the premium line. It is less suited to buyers who want a proven niche or long-performing scent, or anyone unwilling to verify a fast-moving lightning-style price before ordering.

Final verdict

If the ₹348 price is still live when you open the listing, this is a strong value buy for a 100ml branded EDP and worth grabbing quickly — advertised Amazon prices at this level tend to change without notice. Because we could not confirm the price on the live page, check the actual selling price and seller rating at checkout before paying; even a few hundred rupees above ₹348 is still reasonable for the size, but the headline deal is only a bargain if the advertised price holds.