ATHENA LIFESTYLE Women's Purple Solid Casual Top — ₹149 (was ₹1,399, 89% off)

At a glance

Amazon.in is listing the ATHENA LIFESTYLE Women's Regular Fit Shirt in Purple (model ATP-17548) at ₹149.17, against a stated M.R.P. of ₹1,399.00 — an advertised 89% saving. The product page confirms the item, the colour, the brand and that it ships fulfilled by Cocoblu Retail, but the selling price appears in page text rather than in verified product-price markup, so treat the figure as advertised until checkout.

Quick facts

• Brand: Athena Lifestyle
• Product: Women's Regular Fit Shirt (ATP-17548, Purple)
• Listed price: ₹149.17
• Stated M.R.P.: ₹1,399.00
• Advertised discount: 89%
• Seller / fulfilment: Cocoblu Retail, Amazon Fulfilled
• Availability: In stock
• Retailer: Amazon.in

Product overview

This is a women's regular-fit shirt in a solid purple colourway with regular sleeves, marketed by Athena Lifestyle as a casual top. The Amazon listing offers sizes XS through 2XL (L also shown), and the page indicates the item is in stock and fulfilled by Amazon through seller Cocoblu Retail. Beyond colour, fit and sleeve style, the listing provides little technical detail — fabric composition, care instructions and exact measurements are not visible in the captured page text, so buyers should confirm those on the product page before ordering.

Reasons to consider

• The advertised drop from ₹1,399 to ₹149.17 is a deep headline saving if the price holds at checkout.
• Amazon Fulfilled fulfilment means Prime delivery and Amazon's return window apply where eligible.
• A solid purple regular-fit top is a versatile basic that layers easily for office or casual wear.
• Multiple sizes are listed, giving a reasonable chance of finding a fit.

Pros and cons

Pros

• Large advertised discount (89%)
• Amazon Fulfilled, so standard returns and delivery apply
• Simple solid-colour style with broad size range

Cons

• Selling price is shown in page text only, not in verified product-price markup
• Fabric, GSM and care details are not visible in the captured listing
• Athena Lifestyle is a budget private-label brand with limited independent reviews
• ₹149.17 is a rounded-looking price point — confirm it is not a size- or seller-specific variant

Buyer fit

This suits a shopper looking for an inexpensive, plain purple top for everyday or office-casual use who is comfortable buying a budget brand sight-unseen. If you need guaranteed fabric quality, detailed sizing, or a premium finish, the lack of specification and the budget price point make this a riskier pick. Prime members benefit most from the fulfilled-by-Amazon delivery and returns.

Final verdict

The discount looks genuinely large on paper, but the selling price is only advertised (page text) rather than verified by product-price markup, and the listing is thin on fabric and sizing detail. If you want a cheap, plain purple basic and you check the final price and size chart at checkout, it is a reasonable punt at ₹149.17; otherwise, treat it as a lead rather than a confirmed steal.