Aquaguard Enrich Ritz Pro RO+UV+Copper+Alkaline Water Purifier Listed at ₹11,050 on Amazon (SBI Card EMI Offer)

At a glance

The Aquaguard Enrich Ritz Pro — an RO+UV purifier with copper and alkaline stages, a stainless steel tank and app-based monitoring — is advertised at an effective price of ₹11,050 on Amazon India. The headline saving comes from an SBI credit card EMI discount, so the offer only reaches that figure if you pay with an eligible SBI credit card on EMI. Amazon's product page currently shows a selling price of ₹14,499 before any bank offer, against an advertised MRP of ₹32,000.

Quick facts

• Product: Aquaguard Enrich Ritz Pro RO+UV+Copper+Alkaline water purifier
• Retailer: Amazon India (sold by RetailEZ Pvt Ltd)
• Advertised effective price: ₹11,050 (claimed 65% off ₹32,000 MRP)
• Verified listing price: ₹14,499 on the Amazon product page
• Bank offer: SBI credit card EMI discount
• Warranty: 2-year unconditional warranty per the listing; lifetime warranty on the steel tank

Product overview

This is Eureka Forbes' smart water purifier combining RO and UV purification with copper and alkaline enrichment. The listing highlights a surgical-grade 304 stainless steel storage tank, TDS in/out display on the unit and the app, a 21-point health check via the companion app, hydration and filter-life tracking, and automated service requests when the purifier detects a fault. The advertised two-year unconditional warranty covers filters, spares and service visits, which would remove the usual AMC cost during that period.

Reasons to consider

• If the SBI card EMI discount applies to your purchase, the effective price is competitive for a feature-rich RO+UV purifier.
• The two-year unconditional warranty with free installation and no AMC is a genuinely valuable inclusion if honoured as described.
• App-based TDS monitoring, filter-life tracking and automatic service booking are uncommon at this price band.

Pros and cons

Pros

• RO+UV plus copper and alkaline stages in one unit
• Stainless steel tank with claimed lifetime warranty
• Strong smart-feature set (TDS display, health scan, auto service requests)
• Two-year coverage of filters, parts and service visits as advertised

Cons

• The ₹11,050 figure depends on an SBI credit card EMI offer; without it the listing shows ₹14,499
• Bank EMI offers can carry processing fees or interest that reduce the real saving
• App features require the companion app and may vary in usefulness
• Premium smart purifiers still have ongoing filter replacement costs after the warranty period

Buyer fit

Worth a look if you were already planning a mid-to-premium RO+UV purifier and hold an SBI credit card eligible for EMI offers. Buyers without an SBI credit card should budget around the ₹14,499 listing price and judge the deal on that basis. As with any purifier, check that your input water TDS actually needs RO before buying.

Final verdict

A strong advertised price on a well-specced smart purifier — but the headline ₹11,050 is gated behind the SBI credit card EMI offer. If you qualify and confirm the discount at checkout, this is a good buy; otherwise treat ₹14,499 as the real comparison price.