Amazon: Portronics Ruffpad 12M 12-Inch Re-Writable Multicolor LCD Writing Pad at ₹198 (Advertised 88% Off)

At a glance

Amazon India is listing the Portronics Ruffpad 12M — a 12-inch re-writable multicolor LCD writing pad in black — at ₹198.31, against an advertised MRP of ₹1,599. The Amazon buybox price of ₹198.31 was confirmed directly on the product page at the time of writing, making this a verified current selling price.

Quick facts

• Product: Portronics Ruffpad 12M LCD writing pad (Black)
• Screen size: 12-inch multicolor re-writable LCD
• Live price on Amazon.in: ₹198.31
• Advertised MRP: ₹1,599 (up to ~88% off)
• Availability: In stock at the time of checking
• Key features: One-tap erase, smart lock, long battery life, Ruffpad app support to save and share creations

Product overview

The Ruffpad 12M is Portronics' 12-inch LCD writing and doodling pad aimed at children and casual note-takers. It offers a multicolor writing surface, a one-tap erase button to clear the screen instantly, and a smart lock switch that prevents accidental erasing of work in progress. The pad runs on a coin-cell style battery designed for long life, since power is only drawn when erasing.

The standout extra versus basic writing tablets is Ruffpad app support: drawings and notes can be captured, saved and shared from a phone, which is useful for preserving a child's artwork before the screen is wiped.

Reasons to consider

• At roughly ₹198, this is a very low-cost entry into a branded LCD writing pad — historical listings of this same product have been seen at ₹249 and above.
• The 12-inch size is large enough for drawing, handwriting practice, homework rough work and fridge-door messages.
• Smart lock plus one-tap erase makes it kid-friendly without wasted paper.
• App support for saving and sharing creations adds genuine utility over generic unbranded pads.

Pros and cons

Pros

• Verified live price of ₹198.31 on Amazon.in, in stock
• Around 88% off the advertised ₹1,599 MRP
• Multicolor 12-inch screen, one-tap erase and erase-lock
• Companion app to save and share creations
• Portronics is an established Indian accessories brand

Cons

• The ₹1,599 MRP is a listing figure; LCD writing pads in this category routinely sell far below MRP, so the effective saving versus typical street price is smaller than 88%
• App-dependent saving of work requires a phone; the pad itself has no internal storage
• LCD e-writers have modest contrast and are not a substitute for a real tablet
• Pricing can change quickly on Amazon; delivery fees may apply for non-Prime orders under the free-shipping threshold

Buyer fit

This suits parents looking for an inexpensive doodle/practice pad for kids, students wanting a reusable rough-work surface, or anyone wanting a cheap reusable memo board. At this price it is also a reasonable gift or stocking-stuffer purchase. Buyers wanting internal storage, backlighting or stylus pressure sensitivity should look at higher-end e-writers instead.

Final verdict

At a verified ₹198.31 on Amazon.in, the Portronics Ruffpad 12M is a strong impulse-buy price for a branded 12-inch LCD writing pad with app backup — the same product has been listed higher (around ₹249) in recent weeks. The advertised 88% discount is measured against a likely inflated MRP, but the absolute price is low enough that it is worth grabbing if you have a use for it. Prices on Amazon move fast, so confirm the price in your cart before ordering.