Amazon: Maybelline New York Super Stay Matte Ink Liquid Lipstick (170 Initiator, 5ml) at ₹252 — Advertised 66% Off

At a glance

Maybelline New York Super Stay Matte Ink Liquid Lipstick in shade 170 Initiator (5ml) is listed on Amazon.in at an advertised ₹252, described as 66% off. The Amazon product page shows the item in stock, shipped by Amazon and sold by RK World Infocom Pvt Ltd, with a 4.2-star rating across roughly 19,967 ratings. No explicit MRP is displayed in the captured page data, so the discount percentage and the final checkout price should be treated as advertised rather than fully confirmed.

Quick facts

• Product: Maybelline New York Super Stay Matte Ink Liquid Lipstick
• Shade: 170 Initiator
• Size: 5 ml
• Listed price: ₹252 (advertised)
• Advertised saving: 66% off
• Availability: In stock at the time of checking
• Sold by: RK World Infocom Pvt Ltd (Fulfilled by Amazon)
• Rating: 4.2/5 from about 19,967 ratings
• Delivery: Free delivery shown; fastest options vary by location

Product overview

Super Stay Matte Ink is Maybelline's long-wear liquid lipstick line, known for a fully matte finish and a formula designed to last through eating and drinking without frequent touch-ups. Shade 170 Initiator is a bold pink-toned colour in the range. The 5ml tube uses the line's arrow-shaped applicator for precise edges. On Amazon it carries the "Amazon's Choice" highlight for this listing.

Reasons to consider

• Low entry price: At an advertised ₹252, this is a budget-friendly way to pick up a premium drugstore lipstick.
• Strong social proof: A 4.2-star average over nearly 20,000 ratings suggests consistent buyer satisfaction.
• Long-wear formula: If you want a lipstick that survives a workday, Matte Ink is one of the most durable drugstore options.
• Fulfilled by Amazon: Amazon handles shipping, which generally means reliable delivery and easier returns.

Pros and cons

Pros

• Advertised 66% off; ₹252 is a low advertised price for this product
• Large rating base (19,967 ratings) with a solid 4.2 average
• In stock with free delivery shown
• Iconic long-lasting matte formula

Cons

• No explicit MRP on the page, so the exact 66% figure can't be independently confirmed (it implies an MRP around ₹740)
• The listed price could not be fully re-verified against live buy-box pricing; confirm the amount at checkout
• Matte Ink is famously hard to remove — you will need an oil-based remover
• The matte formula can feel drying on chapped lips
• Third-party seller (RK World Infocom) rather than Amazon Retail

Buyer fit

This suits shoppers who already like bold matte lip colours and want a proven long-wear formula at a low advertised price, or anyone wanting to try the Matte Ink range cheaply. Skip it if you prefer creamy or glossy finishes, or if very dry lips are a concern. As always with marketplace cosmetics, check the seller name and packaging on arrival.

Final verdict

At an advertised ₹252 for a well-rated, in-demand long-wear lipstick, this looks like a strong buy if the shade works for you. The 66% off headline is plausible but treat it — and the listed price — as advertised figures to confirm on the product page before paying. Worth grabbing while it stays in stock at this price.