Amazon: Lakme 9to5 Hya Matte Cushion Foundation (12 gm) at ₹297 — 70% Off ₹999 MRP

At a glance

Lakme's 9to5 Hya Matte Beach Edit Cushion Foundation (12 gm, shade C 390-Cool Cocoa) is selling on Amazon India at ₹297, which the product page shows as 70% below its ₹999 MRP. The listing is in stock, fulfilled by Amazon, and a 5% coupon is shown on the page, which could bring the effective price a little lower for eligible buyers.

Quick facts

• Product: Lakme 9to5 Hya Matte, Beach Edit Cushion Foundation
• Shade: C 390-Cool Cocoa
• Size: 12 gm
• Price observed: ₹297 (MRP ₹999, about 70% off)
• Seller: RK World Infocom Pvt Ltd, ships from Amazon
• Availability: In stock at the time of checking
• Extra: 5% coupon shown on the listing

Product overview

This is a cushion-format foundation from Lakme's 9to5 Hya Matte range, in the limited "Beach Edit" packaging. It offers a matte finish with buildable coverage and SPF 40, in a 12 gm compact that includes an applicator — a format aimed at quick touch-ups rather than a full pump-bottle foundation. The listing is for shade C 390-Cool Cocoa; other shades may be priced differently.

Reasons to consider

• ₹297 is a steep reduction on the ₹999 MRP — about 70% off, confirmed on the product page.
• We have previously tracked this same foundation at ₹353 and ₹317.84, so ₹297 is the lowest price we have seen for it.
• Amazon fulfilment means standard delivery, returns and Cash on Delivery support.
• SPF 40 and a compact cushion format make it a practical everyday-carry option.

Pros and cons

Pros

• Lowest tracked price for this product; well below typical street price.
• Verified selling price on the merchant page, in stock.
• Additional 5% coupon may stack for eligible buyers.
• Sold by a third-party seller but shipped by Amazon.

Cons

• Only one shade (C 390-Cool Cocoa) at this price — it won't suit all skin tones.
• 12 gm is a small quantity; frequent users will finish it quickly.
• Seller is a marketplace vendor (RK World Infocom Pvt Ltd), not Lakme direct.
• MRP-based percentage claims are generous; real-world discounts are usually smaller, though ₹297 is still genuinely low.

Buyer fit

Good for shoppers who already use this shade or want to try a cushion foundation cheaply, and for anyone who keeps a compact for touch-ups. Skip it if Cool Cocoa isn't your shade — check whether other shades in the listing are discounted before assuming the deal applies range-wide.

Final verdict

At ₹297 this is the cheapest we have seen this foundation, and the price is confirmed on Amazon's own page with stock available. If the shade works for you, it's worth picking up; just note the small 12 gm size and the third-party seller before checkout.