Amazon: Fiama Blackcurrant & Bearberry Body Wash 500 ml at ₹182 (advertised 59% off)

At a glance

Fiama's Blackcurrant & Bearberry Body Wash (500 ml) is currently selling on Amazon India at ₹182, advertised as a 59% discount. The Amazon product page confirms the ₹182 selling price and shows the item in stock, sold by RK World Infocom Pvt Ltd and shipped by Amazon, with free delivery. Note that while the ₹182 price is verified on the product page, the advertised 59%-off MRP figure was not confirmed in the pricing data observed.

Quick facts

• Product: Fiama Body Wash Shower Gel, Blackcurrant & Bearberry
• Size: 500 ml
• Selling price: ₹182 (confirmed on product page)
• Unit price: ₹36.40 per 100 ml
• Advertised discount: 59% off (MRP not confirmed)
• Seller: RK World Infocom Pvt Ltd, fulfilled by Amazon
• Availability: In stock
• Subscribe & Save option: ₹172.90 (5% off), up to 10% on repeat deliveries

Product overview

Fiama is ITC's personal-care brand, and this is its gel-based body wash in the Blackcurrant & Bearberry fragrance variant. The 500 ml bottle is positioned as a unisex shower gel with skin conditioners, marketed for all skin types. It is a mainstream, mass-market body wash that competes with other branded shower gels in this size bracket.

Reasons to consider

• At ₹182 for 500 ml (₹36.40 per 100 ml), this sits at the budget end of branded body washes.
• Fulfilled by Amazon with free delivery, so shipping reliability and returns are straightforward.
• A Subscribe & Save option brings the price down to ₹172.90, and up to 10% off with 3+ subscriptions in a month — useful if this is a repeat purchase.
• The product page also shows other sellers offering it new from ₹182, so the buy-box price is in line with the listing floor.

Pros and cons

Pros

• Verified ₹182 selling price on the Amazon product page
• In stock with free delivery
• Large 500 ml size at a low per-100-ml cost
• Additional Subscribe & Save discount available

Cons

• The advertised 59% discount could not be matched to a confirmed MRP in the observed page data — treat the percentage as indicative
• Sold by a third-party seller (RK World Infocom Pvt Ltd), though fulfilled by Amazon
• Fragrance is subjective; Blackcurrant & Bearberry is a fruity profile that may not suit everyone

Buyer fit

This suits shoppers looking for a low-cost branded body wash in a larger pack, existing Fiama users restocking, and Subscribe & Save users who can stack the extra 5–10%. Buyers who prefer mild or fragrance-free formulas should look at other variants.

Final verdict

The ₹182 price is real and confirmed on the product page, and ₹36.40 per 100 ml is genuinely cheap for a branded 500 ml body wash. The 59%-off framing is unverified since no MRP was observed, but even without the discount claim the absolute price makes this a reasonable buy if you need a body wash.