Amazon: Elle 18 I'm Obsessed 8-Piece Makeup Kit with Pouch at ₹405

Quick facts

Product overview

Elle 18 is Hindustan Unilever's entry-level colour cosmetics brand, built around low unit prices and simple, forgiving formulas. This "I'm Obsessed" set bundles eight products for a full face along with a carry pouch, so it functions as a starter or top-up kit rather than a set of hero products. The Amazon India listing confirms the title, the beauty/make-up kits category placement, a price of ₹405 and in-stock status.

Why consider it

At ₹405 the per-item cost is roughly ₹50, which is at or below what individual Elle 18 items usually cost, so the kit is reasonable value even without the advertised ₹1,100+ comparison. The included pouch makes it usable as a travel or handbag set, and the low outlay makes it a low-risk gift or a way to try several product types at once. The page also showed a free delivery option and a next-day delivery window at the time of the check.

Pros and cons

Who should buy it

Good for beginners assembling a first makeup kit, for teenagers and students, for a cheap travel duplicate set, or as a small gift. Anyone who already owns preferred foundation, lipstick and eye products, or who needs a specific shade match, will get less out of a fixed bundle and should buy individual items instead.

Final verdict

The price is confirmed on the merchant page and the maths works out well per item, which is the part that matters most. The only weak point in the evidence is the discount framing: the ₹1,100+ "regular" figure is advertised and could not be checked, so judge the kit on the ₹405 it actually costs. On that basis it is a sensible, low-risk buy for the right shopper.