Amazon: Chokola Signature Noir 75% Dark Chocolate Bar, 80g — ₹258 (advertised ₹69 deal not confirmed)

At a glance

A deal channel advertised the Chokola Signature Noir 75% Dark Chocolate Bar (80g) at ₹69, claiming 85% off. Amazon India's own product page tells a different story: the bar is currently listed at ₹258, in stock and fulfilled by Amazon. The advertised ₹69 price could not be confirmed at the merchant, so treat the headline discount with caution — what is actually verifiable today is a premium 75% dark chocolate bar at its regular selling price.

Quick facts

• Product: Chokola Signature Noir 75% Dark Chocolate Bar, 80g
• Merchant: Amazon.in (sold by choko la, fulfilled by Amazon)
• Verified price: ₹258 (₹322.50 per 100g)
• Advertised price: ₹69 / 85% off — not confirmed on the merchant page
• Availability: In stock at time of check
• Delivery: FREE delivery on first order (estimated Thursday, 17 September for Mumbai)

Product overview

Chokola's Signature Noir is a 75% cocoa dark chocolate bar aimed at buyers who want a high-cocoa, low-sweetness experience. The 80g bar is positioned as a premium, rich-cocoa offering from an Indian bean-to-bar style brand. Amazon lists it under Grocery & Gourmet Foods, sold directly by the brand's seller account (choko la) and fulfilled by Amazon, which means Prime-style delivery and returns apply. No MRP is shown on the product page, so a like-for-like discount percentage cannot be calculated from the merchant's own data.

Reasons to consider

• 75% cocoa places this firmly in the intense, bittersweet dark chocolate category, suited to buyers who find standard lower-cocoa bars too sweet.
• Fulfilled by Amazon, so delivery speed, packaging and return handling are comparable to other Amazon-fulfilled grocery items.
• Sold by the brand's own seller account, reducing the risk of grey-market or counterfeit stock that can affect third-party chocolate listings.
• At ₹322.50 per 100g it sits in the mid-premium range for Indian craft dark chocolate — not cheap, but in line with similar high-cocoa bars.

Pros and cons

Pros

• High 75% cocoa content for a genuine dark chocolate taste
• Amazon-fulfilled, with free first-order delivery
• Brand-sold, which is a plus for authenticity

Cons

• The advertised ₹69 / 85% off price is not reflected on Amazon's page, which shows ₹258
• No MRP is published, so the true discount (if any) is unknown
• 80g is a small bar; per-100g cost is mid-premium, not a bargain

Buyer fit

This suits dark chocolate enthusiasts who already buy high-cocoa bars and want a reliable, Amazon-fulfilled option without chasing a coupon. It is not a fit for someone acting on the advertised ₹69 price — that deal was not live on the merchant page when checked, and you should not expect to see it at checkout. If you only want the bar if it is genuinely ₹69, do not order on the strength of the channel claim alone.

Final verdict

The product is legitimate and the ₹258 price is verified directly from Amazon's product page, but the eye-catching ₹69 / 85% off claim is unconfirmed and currently contradicted by the merchant. Buy this only if a premium 75% dark chocolate bar at around ₹258 works for you; if you were drawn in by the ₹69 headline, skip it — the deal as advertised is not available to verify today.