Amazon: Cello ColourUp Travel Kit for Kids at ₹313 (Advertised 55% Off)

At a glance

Amazon India lists the Cello ColourUp Travel Kit — a multicolour, suitcase-style art activity pack for kids — at ₹312.92, essentially matching the advertised deal price of ₹313. The item is in stock, shipped by Amazon and sold by Cocoblu Retail. One caveat up front: the widely advertised "55% off" could not be verified, because the product page we read did not display a strikethrough MRP. Treat the discount percentage as an advertised figure, not a confirmed saving.

Quick facts

• Product: Cello ColourUp Travel Kit (multicolor suitcase pack)
• Includes: crayons, colour pencils, sketch pens, clay, DIY passport and bag tag
• Price observed on Amazon.in: ₹312.92 (advertised as ₹313)
• Advertised discount: 55% off — not confirmed against a listed MRP
• Seller: Cocoblu Retail; ships from Amazon
• Rating: 4.3 out of 5 stars from 423 ratings
• Availability: in stock at time of check

Product overview

The ColourUp Travel Kit is a children's art set from Cello packaged in a small suitcase-style case, aimed at travel-friendly use and gifting. According to the listing, the pack bundles several colouring mediums — crayons, colour pencils and sketch pens — along with modelling clay and DIY items like a passport and bag tag activity. The concept is a self-contained creativity kit a child can carry on trips rather than a single-type colouring product.

The listing carries a 4.3-star average across 423 ratings, which is a reasonably solid signal for a budget activity kit, though we did not perform any hands-on testing.

Reasons to consider

• The ₹312.92 observed price closely matches the advertised ₹313, so the headline number checks out.
• The kit combines multiple activities — drawing, colouring and clay — in one pack, which is better value than buying each separately at this price point.
• Sold by Cocoblu Retail and shipped by Amazon, which generally means straightforward delivery and returns handling.
• The suitcase-pack format makes it a practical travel toy or gift for younger children.

Pros and cons

Pros

• Verified selling price of ₹312.92 on the product page
• Multi-activity kit: crayons, colour pencils, sketch pens, clay and DIY tags
• Decent review base: 4.3 stars from 423 ratings
• In stock with delivery options shown

Cons

• The advertised 55% discount is unverified — no MRP was visible to compare against
• This product has appeared in deals before at around ₹395, so the current price is lower than a recent listing but the true MRP is unclear
• Quality of individual items in budget combo kits can vary

Buyer fit

This suits parents or relatives looking for an inexpensive gift or travel activity kit for young children, and anyone wanting a varied colouring set without buying items separately. It is less compelling if you already own the individual components, or if you were counting on the advertised 55% saving — only the ₹312.92 selling price is confirmed.

Final verdict

The listed price of ₹312.92 on Amazon India is confirmed and matches the advertised ₹313, so this is a genuine low price on an identifiable product. However, the 55% discount claim rests on an MRP we could not verify, so treat it as marketing. If you need a compact art activity kit for a child, ₹313 for a well-reviewed multi-item pack is fair value; if you are buying purely because of the discount headline, moderate expectations.