Amazon: Blue Heaven Lash Twist Curling Mascara 12ml at ₹72

At a glance

The Blue Heaven Lash Twist Curling Mascara (12ml) is listed on Amazon.in at ₹72, and the merchant page confirms the same selling price with the item in stock. The advertised deal also mentions applying a coupon, but no coupon code or extra coupon discount was observed on the product page.

Quick facts

• Product: Blue Heaven Lash Twist Curling Mascara
• Size: 12ml
• Confirmed price: ₹72
• Retailer: Amazon.in
• Seller shown: RK World Infocom Pvt Ltd
• Fulfilment: Ships from Amazon
• Availability: In stock at the time checked
• Coupon: Advertised, but not observed on the page

Product overview

Blue Heaven's Lash Twist mascara is a budget beauty product positioned around curling and volumising lashes. The Amazon listing describes it as waterproof, smudge-proof, long lasting, quick drying and resistant to clumping, in an intense black shade. The 12ml tube is sold as a single unit.

At ₹72, this sits firmly in the low-cost makeup segment, where the appeal is trying a mascara without spending much. The listing does not provide independent hands-on testing evidence, so performance claims such as curl retention and smudge resistance should be treated as manufacturer claims rather than confirmed results.

Why consider it

• The ₹72 price was directly confirmed on the Amazon product page, matching the advertised amount.
• It is in stock and fulfilled by Amazon, which generally makes delivery and returns simpler than marketplace-only fulfilment.
• The upfront cost is low enough to make it a reasonable trial purchase for a new mascara.
• Multiple sellers were shown from ₹72, so the observed price does not appear to be an isolated listing anomaly.

Pros and cons

Pros

• Very low entry price for a 12ml mascara
• Confirmed in-stock selling price of ₹72
• Amazon-fulfilled listing
• Waterproof and smudge-proof positioning may suit daily wear

Cons

• No coupon or additional discount was visible, despite the advertised "Apply Coupon" note
• No verified MRP or percentage saving was available, so the size of any discount is unclear
• Mascara performance varies by lash type, and the product claims are not independently verified here

Who should buy it

This is best suited to shoppers looking for an inexpensive everyday mascara, or anyone wanting to try a curling and volumising formula without committing to a premium brand. It is less compelling if you specifically need a clinically tested product, a known long-wear formula, or a demonstrably large discount from a clear reference price.

Final verdict

Worth considering if you need a budget mascara: Amazon confirms the ₹72 selling price and current stock, though there is no verified coupon or established MRP-based saving. Treat the waterproof and curling claims as product marketing rather than proven performance.