Amazon: Axe Strong Perfume Black Cherry EDP 100ml Listed at ₹348, Now Selling at ₹779

At a glance

AXE's Strong Perfume for Men in the Black Cherry variant — a 100ml premium eau de parfum — was advertised at ₹348, but the Amazon.in product page currently shows a selling price of ₹779, marked as 48% off. The product is in stock, sold by RK World Infocom Pvt Ltd and shipped by Amazon. The advertised ₹348 price could not be confirmed on the merchant page, so treat that figure as unverified.

Quick facts

• Product: AXE Premium EDP, Black Cherry, 100ml
• Advertised price: ₹348 (unverified)
• Current merchant price: ₹779
• Claimed discount on page: 48% savings
• Rating: 3.8 out of 5 stars (47 ratings)
• Seller: RK World Infocom Pvt Ltd, ships from Amazon
• Availability: In stock, free delivery shown

Product overview

This is AXE's Strong Perfume eau de parfum in Black Cherry, a woody-fruity fragrance for men. The listing describes a blend of cherry, vanilla, amber, eucalyptus and lavender notes, marketed as a 12-hour long-lasting scent. At 100ml, the current ₹779 price works out to roughly ₹7.79 per ml, which is mid-range for branded men's EDPs in India. The fragrance is part of AXE's premium line rather than its basic body-spray range.

Reasons to consider

• AXE is a widely available, recognisable brand, and this EDP line is positioned above its entry-level sprays.
• The 100ml bottle size is generous for the price point even at ₹779.
• It is Amazon-fulfilled, which generally means faster delivery and easier returns.
• If you already like sweet woody fragrances, the Black Cherry profile (cherry, vanilla, amber) is a popular style for evening and cooler-weather wear.

Pros and cons

Pros

• In stock with free delivery shown on the listing.
• 48% saving currently displayed against the listed MRP.
• Large 100ml format.

Cons

• The advertised ₹348 price is not what the merchant page shows now — the live price is ₹779.
• Only 47 ratings at 3.8 stars, which is a modest review base and a middling score for a fragrance.
• Longevity claims like "12Hr" are marketing statements, not independently verified.

Buyer fit

This suits buyers who were already considering AXE's premium EDP range and are comfortable paying around ₹779. If you were specifically waiting for the ₹348 price point, the current listing does not support it — do not buy expecting that figure. Fragrance is subjective; with a limited review base, this is a better pick for buyers already familiar with AXE scents than for first-time blind buyers.

Final verdict

The product itself is verified — the Amazon.in page confirms the AXE Black Cherry EDP 100ml is real, in stock, and selling at ₹779 with a displayed 48% saving. However, the headline ₹348 price is not confirmed and appears stale. At ₹779 this is an ordinary price rather than an exceptional deal, so it is worth buying only if you wanted this fragrance anyway, not because of the advertised discount.