Amazon: Aashirvaad Organic Moong Dal 1 kg Listed at ₹149 (MRP ₹310, 52% Off)

At a glance

Aashirvaad Organic Moong Dal, 1 kg, is listed on Amazon India at ₹149, with the page showing an M.R.P. of ₹310 — a displayed saving of 52%. The product page was reachable at the time we checked and showed the pack in stock, sold by Amazon Retail with delivery shown to a Mumbai pincode. Note that the ₹149 figure comes from the captured page text rather than a machine-verified product price field, so treat it as the listed price and confirm the amount in your cart before paying.

Quick facts

• Product: Aashirvaad Organic Moong Dal, 1 kg pack
• Listed price: ₹149 (₹149 per kg)
• Displayed M.R.P.: ₹310
• Advertised saving: 52% off M.R.P.
• Seller: Amazon Retail, fulfilled by Amazon
• Availability: In stock at the time of checking
• Rating: 4.4 out of 5 stars on the product page

Product overview

This is a 1 kg pack of Aashirvaad's organic moong dal, marketed as 100% organic and rich in protein. Aashirvaad is ITC's staples brand, and moong dal is a pantry regular in most Indian kitchens — used for dal fry, khichdi, dosa and cheela batters, and sprouted salads. Organic-certified pulses usually carry a premium over regular loose or branded moong, which is why a ₹149 tag on a 1 kg organic pack stands out: it works out to ₹149 per kg against a claimed ₹310 M.R.P., roughly half the listed reference price.

Reasons to consider

• Price per kg is aggressive for an organic label. At ₹149/kg, this undercuts what organic moong typically sells for across online grocery.
• Everyday staple, low risk. Moong dal is consumed quickly in most households, so a 1 kg pack is unlikely to sit unused.
• Sold by Amazon Retail. The listing shows Amazon as both shipper and seller, which generally means straightforward delivery and returns.
• Festive-period pricing. The page flagged a limited-period offer, which may explain the deep discount — a good reason to act sooner rather than later if you want it.

Pros and cons

Pros

• Listed at ₹149/kg, 52% below the displayed M.R.P. of ₹310
• Organic-certified moong dal from a known national brand
• In stock with standard and fast delivery options shown
• Sold and fulfilled by Amazon Retail

Cons

• The ₹149 price was observed in page text, not in machine-verified structured pricing, so it may differ by location or change quickly
• The listing sits under an odd category label ("Toys & Games") on Amazon, though the product itself is a grocery item
• Limited-period festive pricing means the discount may lapse without notice
• Only a 1 kg pack size at this price — bulk buyers may want more

Buyer fit

This suits households that cook dal regularly and want an organic option at a conventional-dal price. It is also a reasonable add-on item if you are building a grocery order. Buyers who prefer loose moong from local stores at lower per-kg prices, or who do not specifically want organic, may find the saving less meaningful since the 52% is measured against the product's own listed M.R.P.

Caveats: the price shown was captured from the Amazon product page text and could vary by delivery location or seller changes. Confirm the final price, seller name, and delivery date at checkout. The M.R.P. is the manufacturer's listed reference, not necessarily the price this item usually sells for.

Final verdict

If you buy moong dal anyway, ₹149 for a 1 kg organic Aashirvaad pack is a strong price — roughly half the displayed M.R.P. and cheaper than most organic moong listings. The offer is labelled limited-period, so if the pack suits your kitchen, it is worth picking up while the listed price holds. Just verify the amount in your cart, since the price could not be fully machine-verified.