Amazon: Aashirvaad Organic Moong Dal 1 kg at ₹149 (52% off listed MRP ₹310)

At a glance

Amazon's listing for Aashirvaad Organic Moong Dal (1 kg) shows a selling price of ₹149 against an MRP of ₹310 — a stated 52% saving on a branded, certified-organic staple. The deal was advertised at the same ₹149 figure, and the Amazon product page text matches it. One caution: our automated price extractor could not bind the price to structured product markup, so treat ₹149 as the listed price shown on the page at the time we checked rather than an independently confirmed figure. The listing also flags it as a "Limited Period Festive Offer", so the price may not hold.

Quick facts

• Product: Aashirvaad Organic Moong Dal, 1 kg pack
• Listed price: ₹149 (₹149 per kg)
• Listed MRP: ₹310
• Advertised saving: 52% off MRP
• Sold by: Amazon Retail, fulfilled by Amazon
• Rating shown: 4.4 out of 5 from about 2,013 ratings
• Extra offer noted on page: 5% back with the Amazon Pay ICICI Bank credit card

Product overview

Aashirvaad is ITC's staples brand, and this is its organic whole moong dal in a 1 kg pack — marketed as 100% organic and rich in protein. Moong dal is an everyday pantry item in Indian kitchens, used for dal fry, khichdi, sprouts and cheela. Amazon's page shows it as sold by Amazon Retail and shipped by Amazon, with delivery estimates shown at checkout.

Reasons to consider

• At ₹149 per kg, the listed price undercuts the ₹310 MRP by more than half — unusually low for a branded organic dal, where ₹200+ per kg is common.
• Sold and shipped by Amazon Retail, which generally means straightforward returns and reliable fulfilment.
• Strong existing rating (4.4/5 across roughly 2,000 ratings) suggests the product itself is well regarded.
• Cardholders of the Amazon Pay ICICI credit card can stack a further 5% cashback on the listed price.

Pros and cons

Pros

• Listed 52% discount on a branded organic staple
• ₹149 per kg is competitive even against non-organic moong dal
• Fulfilled by Amazon with free delivery shown

Cons

• Price was readable on the page but could not be verified through structured product pricing data
• Tagged as a limited-period festive offer, so it can revert without notice
• Per-kg pricing means total order value is small — watch for minimum-order or delivery thresholds on grocery

Buyer fit

This suits households that already cook moong dal regularly and want to try or restock an organic variant at close to non-organic prices. It's a low-risk pantry purchase rather than an impulse gadget buy — if the listed price still shows when you open the page, the value case is strong.

Final verdict

Worth buying if you use moong dal: ₹149 per kg for an Aashirvaad organic pack is a genuinely good listed price, and Amazon Retail as the seller keeps the purchase low-risk. Confirm the ₹149 price on the product page before paying, since the discount is time-limited and our structured price check could not lock the figure.